LEVI'S AT 313 SOMERSET A couple of weeks ago I received a phone call from the people at Omy telling me that I have been nominated as one of the 10 finalists for Levi's Best 501 Interpretation Blog category on Singapore's Blog Awards 2013. Truth to be told, I was so elated about it but everything had to be kept under wraps then as it has not been officially announced. I was also invited down to Levi's store at 313 Somerset along with the other finalists for a short meeting to know more about the history of the brand itself.
I was very impressed by the rich history that goes behind a pair of Levi's jeans, and a better appreciation of the brand. Most of us just know Levi's as a brand of jeans wear, but there is so much more behind it. It went from a necessity piece of apparel shaped and designed for cowboys and miners back in the 1870s, to a brand that's filled with so much heritage that has evolved into an iconic fashion staple item today.
I'm amazed to learn about how the brand constantly pioneered and innovated their jeans wear to adapt to each generations' needs, with an emphasis on craftsmanship and the brand's essence. A closer look at a pair of original model of 501 jeans features copper rivets, button fly design, Arcurate stitch and a Two Horse leather design at the back leather patch. Each of them meant something about their history that further identifies the brand. It makes me feel dignified to have a pair of Levi's jeans, because it's no longer about wearing denim, but the rich heritage that goes behind each pair.
That's the Two Leather Horse leather design which I talked about earlier. It signifies that Levi's jeans are so durable and strong that not even two steed of horses could tear one pair apart - which I thought was interesting to know. This pair of mineral red color jeans is the first non-denim (and colorful) collection, and also next generation in Levi's 501 model with subtle and thoughtful changes to the design aesthetic.
I also manage to finally meet Xinyi who is also a fellow blogger at MyFatPocket, and a bunch of other fun girls and guy (not plural!) who are the other finalists in Levi's Best 501 Interpretation Blog category. They are such a fabulous bunch and you can visit here to check their blogs.
During the meeting, we were also introduced to Levi's new Spring / Summer Collection for 2013, which you guys have already seen in the previous posts about Levi's 501 Show. It's great to see and touch them up close because the prints and designs are just too adorable to handle. There are even pink and purple colored denim jeans for the ladies. The people at Levi's had also kindly let us select a couple of products that we liked and I went for the mint colors pair of shorts on the right. I will be wearing their Spring/Summer Collection apparels in my next few posts so do drop back!
And as always, I hope you enjoyed this post and the sharing of the Levi's brand from my experience. If you have a moment I would be more than happy if you would also like to help vote for me as
1) Levi's Best 501 Interpretation blog @ http://sgblogawards.omy.sg/2013/category/?cat=501
2) and Levi's Best Fashion Blog @ http://sgblogawards.omy.sg/2013/category/?cat=fashion
For more information
Levi's Website: www.levi.com.sg
Levi's 501 Interpretation Website: www.levis501.com.sg